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Writer: 

زارعی مریم

Issue Info: 
  • Year: 

    1396
  • Volume: 

    7
Measures: 
  • Views: 

    4725
  • Downloads: 

    0
Abstract: 

واقعیت مجازی، نوعی فناوری برای ایجاد تعامل بین انسان و رایانه است که توسط آن داده های پیچیده تبدیل به تصویر، صوت و عوامل تحریک حواس شخص می شود تا حضور واقعی در محیط مجازی به او القا شود. یکی از مزایای واقعیت مجازی، بهره گیری از آن به عنوان یک ابزار جدید در حوزه هنر معماری، برای شبیه سازی بنا قبل از ساخت است. بدین ترتیب، می توان از لحاظ بصری و طراحی هنری، تناسب به کار رفته در طراحی پروژه را بررسی نموده و از خطاهای احتمالی در حین طراحی جلوگیری نمود. در پژوهش حاضر، به بیان اهمیت همگام سازی طراحی معماری با تکنولوژی های جدید و کارآمدی مانند فناوری واقعیت مجازی پرداخته شده است. با توجه به نوظهور بودن این فناوری در ایران، شناخت قابلیت ها و کاربردهای آن در زمینه هایی هم چون معماری، که کم تر مورد بحث و بررسی قرار گرفته است، ضروری است. اطلاعات مورد استفاده به منظور شناخت فناوری واقعیت مجازی و نحوه استفاده از آن در طراحی معماری، از طریق مطالعات کتابخانه ای و نیز تجزیه و تحلیل منابع خارجی مرتبط، گردآوری شده است. شناخت قابلیت ها و ﮐﺎرﺑﺮدﻫﺎی واﻗﻌﯿﺖﻣﺠﺎزی، و به دنبال آن به کارگیری گسترده این تکنولوژی، ﻣﯽ ﺗﻮاند انقلابی در معماری و طراحی به وجود آورد و داﻣﻨﻪ اﺳﺘﻔﺎده از آن را در اﯾﺮان ﮔﺴﺘﺮش دهد. استفاده از این فناوری توسط معماران، تنها راه شناسایی پتانسیل ها و کمبودهای آن در حوزه معماری و به ویژه طراحی داخلی است. بنابراین، مداخله معماران در بهبود و تکامل این تکنولوژی ضروری است و این امر، تنها با شناساندن و معرفی واقعیت مجازی به طور گسترده در جامعه مهندسی حاصل خواهد شد.

Yearly Impact:   مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Issue Info: 
  • Year: 

    2021
  • Volume: 

    10
  • Issue: 

    3
  • Pages: 

    181-200
Measures: 
  • Citations: 

    0
  • Views: 

    58
  • Downloads: 

    0
Abstract: 

Advances in virtual reality technology have had an increasing impact on tourism, changing the way tourists experience a destination or attraction, allowing them to have a more interactive and diverse experience. Therefore, the purpose of the present study was to investigate the effect of virtual reality experiences on tourists' experiential advocacy with the mediating role of experiential relationship quality in visiting Axon virtual reality park in Mashhad. This research is descriptive and of the correlational type with emphasis on structural equation modeling. In order to achieve the purpose of the study, data were collected using a standard questionnaire whose validity was confirmed by experts and its reliability by Cronbach's alpha method,The 384 tourists who visited Axon Virtual Reality Park were collected by convenience sampling method. The results of testing hypotheses using SPSS and SmartPLS software indicate that among virtual reality experiences, immersion, interaction and illusion positively influence experiential satisfaction and experiential satisfaction directly and indirectly through experiential loyalty has a positive effect on experiential advocacy. Finally, experiential trust, not directly, but through experiential loyalty, creates experiential advocacy. The results of this study will also assist park and destination management in developing and implementing market-oriented service strategies to increase the dimensions of virtual reality experiences and the dimensions of experiential relationship quality and create experiential advocacy.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 58

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Author(s): 

Haack Susan

Issue Info: 
  • Year: 

    2023
  • Volume: 

    17
  • Issue: 

    45
  • Pages: 

    29-35
Measures: 
  • Citations: 

    0
  • Views: 

    115
  • Downloads: 

    22
Abstract: 

The method of metaphysics: Metaphysics is empirical but depends not, like the sciences, on recondite experience but on close attention to aspects of everyday experience we ordinarily scarcely notice. "Real" is a broader concept than "exists" (which applies only to particulars) and also applies to phenomena, kinds, and laws, which are real, but not, of course, existent entities. But "there are real kinds, laws, etc." doesn't imply that all the kinds and laws we believe are real, are. I call my approach "Innocent Realism" because--though it's certainly not naive--it requires attending to experience, so far as possible, without substantial preconceptions. There is one real world, enormously varied but also integrated. It includes physical stuff, kinds, laws, etc. and, here on earth, a vast array of human artifacts, physical, social, intellectual, and imaginative, all intimately interconnected. All this requires human mindedness (a better word than "mind" because it doesn't suggest that human mentality is an organ like the heart or the liver). Rather, it's a complex congeries of dispositions and abilities: to understand even such a relatively simple thing as what's involved in someone's believing something, we need to take account of the person's dispositions to behavior, verbal and otherwise; to the neurophysiological realizations of these dispositions; and to their connections to the world and to words in the person's linguistic community--this last requiring other people's words-world connection. "Virtual" reality is just one more computer artifact, clever, no doubt, but not metaphysically startling. It's oversold, but this is advertising hype, not serious metaphysics.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Author(s): 

Issue Info: 
  • Year: 

    2022
  • Volume: 

    41
  • Issue: 

    1
  • Pages: 

    1-17
Measures: 
  • Citations: 

    1
  • Views: 

    25
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 25

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Issue Info: 
  • Year: 

    2023
  • Volume: 

    2
  • Issue: 

    4
  • Pages: 

    45-56
Measures: 
  • Citations: 

    0
  • Views: 

    13
  • Downloads: 

    0
Abstract: 

This study examines the impact of Augmented Reality (AR) and Virtual Reality (VR) technologies on marketing and sales. The aim is to identify and analyze how these technologies are utilized and their effect on customer experience and satisfaction. This qualitative research collected data through semi-structured interviews with 26 participants. Participants were selected from marketing managers, information technology specialists, and user experience designers. Data analysis was performed using qualitative content analysis techniques. The study revealed that the use of AR and VR in marketing and sales could lead to improved customer experiences, increased interaction and product understanding, and enhanced customer satisfaction and loyalty. Four main themes were identified, including "Marketing Strategies with Augmented Reality, " "Implementation Technologies, " "Impact on Customer Experience, " and "Challenges and Opportunities. " The use of AR and VR technologies holds significant potential for positive changes in marketing and sales. These technologies provide more meaningful interactions with customers and help companies optimize customer experience and increase their satisfaction and loyalty.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 13

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Author(s): 

Journal: 

KITABDAR

Issue Info: 
  • Year: 

    2017
  • Volume: 

    3
  • Issue: 

    4
  • Pages: 

    0-0
Measures: 
  • Citations: 

    1
  • Views: 

    122
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 122

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Author(s): 

Journal: 

SUSTAINABILITY

Issue Info: 
  • Year: 

    2021
  • Volume: 

    13
  • Issue: 

    2
  • Pages: 

    0-0
Measures: 
  • Citations: 

    2
  • Views: 

    59
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 59

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Author(s): 

Issue Info: 
  • Year: 

    2017
  • Volume: 

    11
  • Issue: 

    -
  • Pages: 

    0-0
Measures: 
  • Citations: 

    1
  • Views: 

    118
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 118

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 1 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

Issue Info: 
  • Year: 

    2018
  • Volume: 

    34
  • Issue: 

    4
  • Pages: 

    243-248
Measures: 
  • Citations: 

    1
  • Views: 

    214
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 214

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 1 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

Issue Info: 
  • Year: 

    2019
  • Volume: 

    22
  • Issue: 

    1
  • Pages: 

    0-0
Measures: 
  • Citations: 

    1
  • Views: 

    90
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 90

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